Kanchi Kamakshi Silks

  • Kanchi Kamakshi, an year old silk specialty store from Vizag pursues spiritual heritage as the central experience of the brand. In order to reinforce this message, Mode devised a visual narrative that aimed at developing an emotional link and spiritual association with its audience.

    The narrative focuses on the divine personality of a grandmother who is being visited by her granddaughter in her village. As she spends time with her grandmother, she ventures on a spiritual journey herself realising inner peace and joy. The campaign recreates this experience through a series of images focusing on the relationship, characters and their emotions.
  • Project Credits
    Client : Kanchi Kamkashi Silks - CMR, Andhra Pradesh
    Concept & Photography : Mourya Dandu
    Art Direction & Styling : Bala
    Characters : Beena Banerjee & Teena Vellara
    HMUA : Bathsheba Lalrini
    BTS : Vishakha Jindal
    Retouching : Irene Velweiss
    Line Producer : Raja

    November, 2017