For the concept poster of Dole dried fruits, I love to make visual out of the box. Make CGI images to show how to feel the taste Dole dried fruits is like a Taste of Sunshine. I make a lot of layers in Photoshop, clipping masks, rotation, some effect like overlays, soft light, and others.
I just keep tweaking all the images, changing their position and scale until I feel that it's a good design. I have included the tagline "Healthy Snack, Healthy You" to represent the Dole dried fruits benefit's also information of Cholesterol Free and Fat-Free.