Dreyers Ice Cream Beauty and Product

  • More often than not, the first question to be answered at the beginning of a photo shoot is “Is this going to be a product shot or a beauty shot?” The typical product shot shows the packaging in sharp focus and the food itself might appear in the background. On the other hand, a classic beauty shot would show the food served in the most inviting, delicious setting possible, without any packaging visible.
    Well, we think there’s a third approach, and here’s a good example from a recent photo shoot we did for Dreyer’s Ice Cream.
    We placed yummy, lickable ice cream cones right up front, but the Dreyer’s carton with its recognizable labeling is right by its side where no one can miss it.