The project “We are searching for a business” is one of CSOB’s first New generation services, or the so-called “Beyond Banking services”. It offers a unique model of banking communication on the Czech market with a strong potential to attract media and public attention.
The project’s goal was to find an innovative way of reaching small and medium size enterprises and traders. It does so by helping entrepreneurs identify new business opportunities, thereby opening a new line of communication between the bank and the entrepreneurs, which CSOB can then use to offer its products and services.
A special project micro-site has been created where people can submit their wishes or suggestions as to what kind of businesses or shops they would like to see emerge on their street or in their square. By doing this, they are creating a unique database to which CSOB will add other useful data. In addition, the project’s Facebook profile serves as a lively discussion forum where users can share their shopping experiences in particular towns. The project’s webpage www.hledaseobchod.cz has registered tens of thousands of comments from the public and its Facebook profile has thousands of fans.
The project has received coverage on news servers, including iDNES.cz, aktualne.cz, iHNED.cz as well as in the dailies Pravo and Metro. Results of the survey were publicized on Czech TV in Ekonomika CT24.